Frustration-Free Packaging

Tuesday, November 4th, 2008

Amazon has a Amazon Frustration-Free Packaging initiative:

The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right).

I hate the plastic clamshell casings. They’re a terribly waste of natural resources for no good reason at all. And, like Amazon already says, they’re frustrating. More companies should start doing Frustration-Free packaging. Sometimes I feel like I’m paying twiice as much money for the packaging than I am for the product itself. An USB key and headphones do not need 500 grams of plastic.